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Lakme Launches Absolute Lip Pouts Matte 'Masaba Lips' Collection


Lakme has specially designed this Masaba Lip Collection to give your pout a colorful pop. Lakme has collaborated with the founder of House of Masaba, Masaba Gupta, to create a colorful collection of matte lips. These Classic Lip Pouts are inspired by 90’s sugary sweets.

The collection comprises of 10 matte lip shades, which obviously includes the signature candy prints of my favorite designer, with a mix of bright pop shades and classy nudes. You can buy this Lakme Absolute Lip Pouts Matte Masaba Lipstick at Rs 750. These matte lips with enter the market by the end of next month.

During this Press release Masaba Gupta, also shared her experience working with Lakme and deciding all these fun names for Lakme Absolute Lip Pouts Matte Masaba Lipstick shades. This is also her first time collaborating with a beauty brand, where she was involved in the 360 process from designing the packaging to selecting the name and making the digital promotion films for it. This explains why the collection is named ‘Masaba’.

The beauty brand also praised the designer and her team, who helped them in smoothing making this collection. Lakme’s Head of Innovation, Purnima Lamba also shared that we will see the beautiful designer in the collection’s digital campaign as well, gracing these lip shades with a sexy pout.

I must say that this can turn out to be a beneficial collaboration for both the brands. It also interested that Masaba has put so much effort and time, in deciding the shades and the names of these lipstick, which sounds interesting and delicious.

I have also made a list of all the lip color for you to decide that which color you will be buying once it’s available in the market. All these names sound fun, make me want buy the entire collection. All these shades look good on Indian skin, so you can blindly apply any of these colors.

Lakme Absolute Lip Pouts Matte Masaba Lipstick Colors

·       Cherry Lips

·       Cotton Candy

·       Hot Bubble Pink

·       Hot Chocolate

·       Hot Pink Queen

·       Orange Candy

·       Roll a Cola

·       Smokey Red

·       Sugar n Spice

·       Caramel Toffee

I think I have just developed a sweet tooth reading all these names, which sound oh so yum. I just hope they taste and smell as good, and you partner will bless Lakme for making this new collection. So, pout your lips out flaunting different color this season with Lakme’s Masaba Lipsticks.

These variants will be available in stores from July. I am super excited to try on one what about you??? 


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